Browsing by Author "Hizibayen Legesse"

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    Factors Affecting Adoption of Mobile Money Services in Addis Ababa: The Case of Tele Birr.
    (A.A.U, 2024-06-08) Hizibayen Legesse; Kelifa Srmolo Kemal
    Mobile money has aided several low- and middle-income nations in overcoming the difficulties associated with traditional banking, as well as promoting financial inclusion and economic progress. This study aimed to identify the factors that affect the adoption of telebirr mobile money service in Addis Ababa, Ethiopia. For this study, a quantitative research approach was employed used to analyze and collect data from all sampled respondents. The samples were taken by using convenient sampling technique. To analyze the factors that may affect the adoption of Tele birr mobile money service, on this study a descriptive and explanatory research design was used. Multiple regression model were used to examine the relationship and to identify the effect of explanatory variables on the adoption of telebirr mobile money service. The analysis was conducted by using SPSS V.26. This study result shows, the independent variables Perceived Risk, Perceived Usefulness, Perceived Ease of Use and Technology Awareness have a significant effect on adoption of tele birr mobile money service. The variable Perceived Risk has a negative impact on adoption of tele birr mobile money service, whereas the other independent variables have a positive influence on adoption of tele birr mobile money service. The study recommends that telebirr service providers and marketers should concentrate on the four determinant variables that have the greatest influence on the adoption of telebirr service.