Factors Affecting Adoption of Mobile Money Services in Addis Ababa: The Case of Tele Birr.
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Date
2024-06-08
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A.A.U
Abstract
Mobile money has aided several low- and middle-income nations in overcoming the difficulties
associated with traditional banking, as well as promoting financial inclusion and economic
progress. This study aimed to identify the factors that affect the adoption of telebirr mobile
money service in Addis Ababa, Ethiopia.
For this study, a quantitative research approach was employed used to analyze and collect data
from all sampled respondents. The samples were taken by using convenient sampling technique.
To analyze the factors that may affect the adoption of Tele birr mobile money service, on this
study a descriptive and explanatory research design was used. Multiple regression model were
used to examine the relationship and to identify the effect of explanatory variables on the
adoption of telebirr mobile money service. The analysis was conducted by using SPSS V.26.
This study result shows, the independent variables Perceived Risk, Perceived Usefulness,
Perceived Ease of Use and Technology Awareness have a significant effect on adoption of tele
birr mobile money service. The variable Perceived Risk has a negative impact on adoption of
tele birr mobile money service, whereas the other independent variables have a positive
influence on adoption of tele birr mobile money service.
The study recommends that telebirr service providers and marketers should concentrate on the
four determinant variables that have the greatest influence on the adoption of telebirr service.