Browsing by Author "Hawariyaw Petros"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Assessment on the Practice of Public Relations in Organizations: the case of Ethiopian Football Federation
    (Addis Ababa University, 2022-01) Hawariyaw Petros; Yohannes Shiferaw (PhD)
    The main objective of the research was to assess the public relations practices in the Ethiopian Football Federation. To attain the objective of the research, mixed research method were applied. The participants of the research were selected purposively. For the qualitative method, all four of the PR staffs were involved for in-depth interview. To get quantitative data for the research sixty questionnaires were distributed for other permanent staffs of EFF to collect quantitative data. The major findings were, media briefing and press release, dissemination of information about competition with different clubs within the country and national team competition with other international teams, bridging between different department within EFF, answering questions raised by the public and building positive image about EFF are the major practice of PR. On the other hand, shortage of staffs, insufficient budget, miss-representation of PR at the top management, perception of mangers and other workers towards PR and unhealthy inter directorate relationship are the major challenges faced by PR directorate. Again, the study revealed that website, social media streaming like YouTube, TV, radio, printing medias are the major tools that the PR directorate. The study also identified that the PR is not directly represented at management level. In relation with professionalism respondent reported that staffs are professionals for the PR practice