Browsing by Author "Girma, Solomon"

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    The Effect Of Brand Equity On Consumer Purchase Intention: The Case Of Ambassador Garment And Trading Plc
    (Addis Ababa University, 2018-05-13) Girma, Solomon; Mesfin, Tewodros (PhD)
    The main aim of this study was to provide empirical evidence on the effect of Brand equity on purchase intention of Ambassador Garment and Trading PLC in Addis Ababa. A quantitative research approach was applied to collect data from the consumers of Ambassador Garment; in which 384 respondents were included. The target population for this study includes consumers of Ambassador Garment and Trading PLC in Addis Ababa. Simple random sampling technique was employed to select the branch of Ambassador Garment where the questionnaire was distributed by using lottery method and finally Convenience sampling was used in order to select the target consumers from the selected branch. To accomplish this, a questionnaire survey was conducted by taking the most important Brand equity dimensions that were identified by several researchers from literature. For the sake of achieving the objectives of this study, questionnaires were analyzed using descriptive and inferential analyses with the help of SPSS version 23 statistical software program. The study reveals that all Brand equity dimensions such as Brand awareness, Brand perceived quality, Brand association and Brand loyalty have significant and positive effects on consumers purchase intention of Ambassador Garment. The result confirms the hypothesized relationships in the research model. Thus, marketers in the Ambassador Garment needs to carefully consider the brand equity components when designing their branding strategies and apply this concept in a more focused and thorough manner. Marketers are also called on to adapt their branding approaches to fit each marketing environment and enhance brand loyalty to reduce the shifting behavior of consumers. The paper clarifies the relationships between the four brand equity model components and purchase intention
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    Effects of Dietary Diversity and Eating Behaviours on Adolescent Girl‟S Nutritional Status in Government Schools, Akaki Kality Subcity, Addis Ababa, Ethiopia
    (Addis Ababa University, 2020-12) Girma, Solomon; Haile PhD, Abebe
    Adolescence is a period of rapid growth and maturation in human development that demands extra nutrients and energy to support growth. Focusing on adolescent’s nutrition, especially girls, provides a unique opportunity to break the intergenerational cycles of malnutrition. However, there is little information about adolescent eating behaviours, dietary diversification and nutritional status of adolescent girls, especially urban and school based. This study aimed to assess the effects of dietary diversity and eating behaviors on schoolgirls nutritional status in government schools in Akaki Kality sub-city, Addis Ababa, Ethiopia. A total of 384 adolescent girls between the ages of 10 to 19 years who were registered and attended in the selected 12 government primary and secondary schools in the year 2019/2020 were selected through probabilistic two-stage sampling technique. The study used both quantitative and qualitative research methods. Descriptive, bivariate, and econometric analysis (Ordered and multinomial logistic regression) computed by STATA V14. Statistical significance was considered at p < 0.05 and the strength of statistical association was assessed by odds ratio with 95% confidence intervals. Qualitative data collected through focus discussion group discussion using a semistructured questionnaire. Mean age of schoolgirls was 15.67 years (± 1.596). Overall stunting and thinness of schoolgirls were 15.0% (60/384) and 14.1% (54/384) respectively and about 5.2%(20/384) schoolgirls were overweight and almost half of schoolgirls had low dietary diversity score with their mean (±SD) dietary diversity score of 3.61 (± 1.33). The risk factors for stunting were schoolgirls who used to drink sugary fluids [OR: 18, 95% CI (2.49- 130.89)], schoolgirls who often feel hungry in the week [OR: 5.2, 95% CI (1.95- 14.05)], schoolgirls whose family lower income status [OR: 4.97, 95% CI (2.46- 10.06)], and schoolgirls whose lower BMI/age [OR: 1.53, 95% CI (1.27- 1.84)]. Similarly, the risk factors for thinness were schoolgirls who used to drink sugary fluids [OR: 13.84, 95% CI (1.74-109.97)], schoolgirls whose family lower income status [OR: 2.29, 95% CI (1.33-3.92)], schoolgirls who used to practice daily eat on late [OR: 9.77, 95% CI (4.60- 20.72)] and irregular and who never perform enough healthy exercise [OR: 1.95, 95% CI (1.07- 3.55)]. This study provided important indicator for the nutritional status of ''tomorrow’s mothers’’ therefore; Akaki Kality subcity education office should maintain the school feeding programme to mitigate poor nutrition outcome following erratic feeding and meal skipping behaviours. Family should keep attention and watch schoolgirls eating behaviours, weight, and health status since this is the second opportunity to create feature generation through healthy growing feature mothers.
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    Multi-Agency Responses for Accessing Service To Trafficked Persons in Addis Ababa
    (Addis Ababa University, 2019-12) Girma, Solomon; Ero(Phd), Debebe
    The purpose of this research was to study multi -agency responses for accessing service to trafficked persons in Addis Ababa. The study was conducted in Addis Ababa .to meet the objective of the study qualitative methods of the data collections were used. Data were collect though purposive sampling the data collection were includes key informants interview, interview, observation and document review. Qualitative research approach and phenomenological research design was used. The research participants of this study were ten key informants from each selected organization. The researcher used, two focused group discussion (FGD); five interviewees from rehabilitation center beneficiaries’ observation and document review as a tools to collect data. the data were analyzed through following thematically qualitative method and phenomenological approach. The finding of the study demonstrates that the need of effective coordination mechanism for human trafficking and formal national referral mechanism for victims of trafficking, the result showed that a gap of coordination system and diffusion of responsibility between stakeholder members of task force. The study showed that the need of effective national coordination mechanism and the need of comprehensive national referral mechanism for victims of trafficking.
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    Multi-Agency Responses for Accessing Service to Trafficked Persons in Addis Ababa
    (Addis ababa University, 2019-12) Girma, Solomon; Ero (PHD), Debebe
    The purpose of this research was to study multi -agency responses for accessing service to trafficked persons in Addis Ababa. The study was conducted in Addis Ababa .to meet the objective of the study qualitative methods of the data collections were used. Data were collect though purposive sampling the data collection were includes key informants interview, interview, observation and document review. Qualitative research approach and phenomenological research design was used. The research participants of this study were ten key informants from each selected organization. The researcher used, two focused group discussion (FGD); five interviewees from rehabilitation center beneficiaries’ observation and document review as a tools to collect data. the data were analyzed through following thematically qualitative method and phenomenological approach. The finding of the study demonstrates that the need of effective coordination mechanism for human trafficking and formal national referral mechanism for victims of trafficking, the result showed that a gap of coordination system and diffusion of responsibility between stakeholder members of task force. The study showed that the need of effective national coordination mechanism and the need of comprehensive national referral mechanism for victims of trafficking.
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    Runoff and Sediment Yield Estimation under Land Use Land Cover Dynamics (A Case Study of Genale Dawa Dam-3) A Thesis in Hydraulic Engineering Stream
    (Addis Ababa University, 2020-09) Girma, Solomon; Daniel, Fikreselassie (PhD)
    The study of stream flow patterns with respect to LULC changes helps the assessment of sustainability of land use/cover systems. The dynamics of Land use/cover is one of the causing factor to change the hydrologic response of the Ganale sub-basin resulting for soil erosion and over producing of runoff and sediment yield. Therefore this thesis is attempted to access the effects of land use/cover changes on Genale Dawa Dam-3 reservoir sedimentation for the year of 1994, 2000, and 2017. The land use/cover was generated from satellite image using ERDAS Imagine 2014 software. Using the three land use/cover and the same other input data (DEM, climate data and soil map) for all, three independent model were delineated. The delineated Genale sub-basin was divided into 286 sub-basins and 2632 HRU‘s for 1994 and 2000, 2449 HRU for 2017. Model calibration and validation was done successfully at Chenemesa gauging station. Calibration and validation of the SWAT model was done under sensitivity analysis by means of using SWAT-CUP software SUFI2 program. Hence calibration and validation of flow and sediment yield for each model is conducted from 1990-2005 and 2006-2015 respectively. Accordingly the R2 and NSE were found to be in the acceptable range (0.66 to 0.71 for R2 and 0.51 to 0.65 for NSE). The evaluation of land use/cover result showed that the average annual Sediment load and runoff at upper Genale Dam-3 site is found that 14.1 ton per ha per year, 77.8mm for land use/cover in 1994 was 16.4 ton per ha/year, 102.2mm for land use/cover in 2000 and 24.3 ton per ha per year, 130.6mm for land use/cover in 2017 respectively. Variability of sediment yield in Genale sub basin are fluctuates between 0.1ton per ha per year to 129 ton/ha/yr. in 1994 of LULC, 0.1ton/ha/yr. up to 111 ton/ha/yr. in 2000 LULC and 1 per ha per year to 162 1ton per ha per year in 2017LULC in annually average during the period from (1990-2017) respectively. The model prediction results indicated that in 1994, 2000, and 6.7%, 5.2%, and 11.9% of Genale sub-basin area were highly eroded by producing greater than 50 ton/ha/yr. Therefore, the result of the study shall be supports different concerned party to plan and implement suitable soil and water conservation approaches.