Browsing by Author "Girma, Sibhat"

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    Assessing the perception of Journalists on trend of Commercialization in the case of EBC Documentary Programs and Business News
    (Addis Ababa University, 2019-01) Girma, Sibhat; Chakrabarti, Debashis(Professor)
    This study is undertaken to assess the perception of Journalists on trend of Commercialization in the case of EBC Documentary Programs and Business News. Fifty five participants (from EBC and other four ministries) were selected by using multistage sampling. They were asked to check level of their experience, department, and journalistic professionalism and ethics. The results are analyzed using mixed method and the quantitative section is analyzed using SPSS version 20 computer software. The results reveal that media commercialization has a negative relationship with the commercialized TV productions credibility, social responsibility and journalistic professionalism values, and journalist’s instrumentalist approach has a negative relationship with commercialized TV productions credibility besides it is found out the absence of fixed budget from government forced EBC to be financially dependent on sponsor’s and this situation challenges the station’s journalistic ethics and professional values, furthermore sponsored programs are more of promotional and violets the station’s editorial policy, and journalists independence on content development . Clients primly sponsor EBC documentary programs and news to promote their service and products and build a positive image of their organization. The results are analyzed and interpreted from the viewpoints of previous researches, and conclusions are drawn. This study suggests that EBC should give a critical emphasis for journalistic ethics and professional values and government should fund the station to rescue the station from falling for the interests of its clients.