Browsing by Author "Getahun Desalegn"

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    The Effects of Tourism Push and Pull Motivational Factors on Leisure Tourists’ Return Intention: The Case of Bishoftu Town– a Mediation Analysis of Tourist Satisfaction
    (A.A.U, 2020-05) Getahun Desalegn; Ethiopia Legesse
    This study was conducted to examine the effect of tourism push and pull motivational factors on leisure tourists’ return intention to Bishoftu with an intervention effect of tourist satisfaction. Previously conducted empirical studies revealed that tourism push and pull motivational factors have positive effect on tourist satisfaction and return intention even though it is hardly studied in Ethiopia context. Assessing the effect of tourism push and pull motivational factors on tourist satisfaction and return intention to Bishoftu is the objective of this research. The finding of this research disclosed that tourism push and pull motivational factors have positive and statistically significant (p<0.01) effect on tourist satisfaction and then return intention. Tourism stake holders and marketers should do pertinently make use of these push and pull motivational factors along with vigorous tasks in ensuring tourist satisfaction. Quantitative approach of face-to-face questionnaire survey was employed and data was supposed to be collected from 257 respondents of leisure tourists using simple random sampling technique even though 236 valid questionnaires were returned back. Multiple regressions with spssv26 PROCESS V3.4 was used to examine the effects of push and pull motivational factor on leisure tourists’ return intention with and without the intervention of tourist satisfaction.
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    Les facteurs qui influencent les competences linguistiques des etudiants en fle/fos : Cas des etudiants au sein de l’institut de formation Touristique
    (Addis Ababa University, 2025-04-20) Getahun Desalegn; Yohanes Beyene
    This study examines the factors that influence language skills in the learning of French as a foreign language and French for specific purposes (FLE/FOS) among students at the Tourism Training Institute (IFT). French plays a key role in the hospitality and tourism sector in Ethiopia. Teachers and students were included in this study to collect research data. The research data were gathered from 26 informants through in-depth interviews, using a purposive sampling technique. The qualitative data collected during these interviews were analyzed using thematic analysis with NVivo software. Additionally, the researcher employed participative observation to gather primary data and clearly analyze the difficulties faced by students in their French learning process. The data collected through participative observation were analyzed via discourse and text analysis. According to the research analysis, several factors were explored, such as pedagogical factors, methodological factors, factors related to limited academic resources, and finally, environmental educational factors, which are the most common in the Tourism Training Institute. In addition to these challenges, the study explores several solutions. In this context, solutions such as using innovative, interactive approaches and diversified methods could address many of the institute’s challenges. Moreover, integrating useful resources like a language laboratory, establishing a language club, and forming partnerships with French institutions could help reduce many of the institute’s challenges.