Browsing by Author "Ermias Getachew"

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    A Comparative Content Analysis of Pro- Government and Pro-TPLF Social Media Activism in the Context of Ethiopia’s 2020-2022 Civil War
    (Addis Ababa Unversity, 2024-06) Ermias Getachew; Mr. Yonas Tariku
    This thesis is a comparative content analysis of Pro- government and Pro- TPLF activists during the war and after the signing of the Agreement on Permanent Cessation of Hostilities, also known as the Pretoria Agreement, in the context of the 2020-2022 Ethiopian civil war. The study argues that unlike the military confrontation in the ground, those Pro-government and Pro-TPLF activists played major role in amplifying and exacerbating the war through the social media warfare. It further argues that the involvement of different actors behind each Pro-government and Pro-TPLF activists makes the technological warfare and weaponization trend of social network more complicated and dangerous to sustained peace. The study concludes based on the findings that greater efforts are needed to ensure new mechanisms to understand the nature, role, and dynamics of social media warfare. Therefore, media literacy work and professional engagement in this field has to be seriously considered.