Browsing by Author "Degie, Bruk"

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    Corporate Social Responsibility and the Prospects for Community Development: the Case of LG Electronics ' Community Development Project in Dngdcdera Village
    (Addis Ababa University, 2014-06) Degie, Bruk; Kebede, Wassie (PhD)
    By tak ing the Corporate Social Responsibility (CSR) community development project of LG Corporation that is being implemented in Dugdedhera as a case, thi s study ex plores the role of CSR to community development. Dugdedhera is a rural village located in Kombole Kebele of the Bereh Woreda ofFinfinee Surrounding Special Zone of Oromia Regional State. It is loca ted 66 K.M north of Addi s Ababa. The study primarily employs the experiences of the beneficiaries to uncover the potential of CSR to community development. In-depth interviews, FGD and keyinformant interviews were the techniques of data coll ection that were used in th is study to find out the experiences, complaints and satisfactions of the members of the community towards the CSR community development proj ect. A total of twenty four pat1icipants were engaged in this study; fourteen for in-depth interviews, e ight for FGD participants and two key informants. The findings of the study indicate that the LG's Corporate Social Responsibility Proj ect is tuned to the rea li ties and needs of the community there by reflecting a deviation from the mainstream CSR agenda. The project is a multi-level community development proj ect comprised of different initiatives including income improvement initiatives, educational initiative and hea lth and hygiene initiative. The study further indicated that CSR initiatives can be moulded to attend to the needs and co ntex ts of the local communities of developing nations. Bes ides, the study also shows that CSR can be an important force for community development in developing nations where governments find it difficult to meet the social governa nce needs of local communities. However, the study proved that the role of the government in creating an enabling environment and that of the local gove rnments' (Wereda admi ni stration) role to follow up the implementation of the project has gene rally been ve ry low. Key Words: Corporate Social Responsibili ty, Community Development
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    Corporate Social Responsibility and the Prospects for Community Development: The Case of LG Electronics' Community Development Project in Dugdedera Village
    (Addis Ababa University, 2014-06) Degie, Bruk; Kebede (PhD), Wassie
    By taking the Corporate Social Responsibility (CSR) community de .... elopment project of LG Corporation that is being Implemented in Dugdedhcra as a case, this sl udy explores tht! role of CSR to commullIty development. Dugdedhera is a rural Village located in Kombole Kehele of the Bereh Woreda of Finfinee Surrounding Special Zone of Oromia Regional Stale, It IS located 66 K.M north of Addis Ababa. The study primarily employs the expenences of the beneliclarics to uncover the pOltJnllal ofCSR to community development. In-depth Interviews. FGD and keyinfonnunt inte"v'iews were the techniques of data collection that were uscd in this study to find Ollt th!.! e>..periences. complaints and satisfactions of the members of the community towards the CSR community development project. A total of twenty four participants were engaged in this study; fourteen for in-depth intcrviews, eight for FGD participants and two key infonnants. The findings of the study indicate that the LG's Corporate Social Responsibility Project is tuned to the rcalitics and nctJds of the community thcre by reflccting a deviation from the mainstrcam CSR agenda. The project is a multi-level community development project comprised of different initiatives including income improvement initiatives, educational initiative and health and hygienc initiative. The study further indicated that CSR initiatives can be moulded to attend to the needs and contexts of the local communities of dcveloping nations. Besides, the study also shows that CSR can be an important force for community dcvc\opment in devcloping nations where governments find it difficult 10 meet the social governance needs orlocal commun ities. Howcver. the study pro\'ed that the role ofthc govcmmel1lll1 creating an enabling cn\lronmcnt and that of the local governments' (Wereda administratIOn) rolc to follow up the Implemcntation of the project has generally been \"Cry low. Kcy Words: Corporate Social Responsibility, Community Development