Browsing by Author "Atnafu, Asgedom"

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    Assessment of Foreign Languages Department of Ethiopian Television with Respect to Promoting Pan-Africanism: The Case of English Language Desk.
    (Addis Ababa University, 2018-06) Atnafu, Asgedom; Dinku, Getachew (PhD)
    This study is conducted to make assessment of Foreign Language Department at ETV as regard to giving coverage to Pan-Africanism core themes and promoting the Africa rising narrative to international community residing in Addis Ababa. The study particularly focused on framing - PanAfricanism ideals. Qualitative research method was solely applied. Selected programs’ content was analyzed as to how they framed Pan-African aspirations. In-depth Interviews were held with individuals pertinent to the study area. Major finding of the study are various Pan-African themes remain uncovered. Economic emancipation and integration are the predominant Pan-African themes discussed to a moderate degree within the programs analyzed. ETV’s Foreign Language Department’s Accomplishments towards promoting Africa and pan-Africanism were insufficient. The content selection, story framing and time allocation were found to be limited in living up to better and fairly portraying the continent and thereby in achieving the intended change of long held negative perception towards Africa.