Browsing by Author "Alemayehu, Mulatu (Phd)"

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    Assessing the Practice of Public Relations on Organizational Reputation: The Case of Addis Ababa University Public Relations Office
    (AAU, 2020-06) Binalfew Alem, Shambel; Alemayehu, Mulatu (Phd)
    The objective of this study was to assess the practice of Addis Ababa University's public relations office in maintaining a good organizational reputation. The study predominantly focuses on answering how public relations practitioners do practice public relations to build an organizational reputation, what the communications tools the public relations practitioners used to build a reputation, what the challenges that public relations practitioners have faced to build a sustainable organizational reputation. To get the answer to these questions, the study employed a qualitative method. Data were collected through in-depth interviews and also document review tools. An in-depth interview was employed to collect information from the practitioners of the AAU public relations office. Document review was also used to get insight into how the PR materials were designed to send a positive message to build the organization's reputation. The overall finding of the research revealed that the practice of public relations is not based on professional standards of public relations and effective communication strategies. The public relations practitioners are somewhat used to the poor communications tools that may able to lead to various undesirable effects, such as information gap, public displeasure, and inefficient use of valuable resources. This is because the public relations practitioners have been using poor communications tools and using ineffective communications strategies, then after, the organizational reputation of AAU may an able to convert from favorable to unfavorable. The study also found that most of the PR practitioners practiced with lack of well-trained professionals, have negligence attitude towards the profession, absence of adequate capacity building pieces of training, restricted bureaucratic system that prohibits the flexibility of public relations practitioners, shortage of budget, which have a directly undesirable effect on their jobs to build the reputation of Addis Ababa University.
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    Assessing the Practice of Tv News Anchoring on Tv Stations: A Case of Etv, Ebs & Fana Tv
    (AAU, 2019-10) Gebrehiwot, Messele; Alemayehu, Mulatu (Phd)
    True that television anchors are the faces of television news channels; hence, they play crucial roles in shaping the image of their channel. This study proposed to assess the practice of TV news anchoring at TV stations in Ethiopia i.e. ETV, EBS and FANA TV. To find out the available data, qualitative research method has deployed. The study analyzes transcribed texts, an in- depth interview of three news department heads, nine news anchors, three editors, three studio directors, three feedback department heads of ETV, EBS and FANA TV. In total, 21 respondents have interviewed. Moreover, it used as primary sources vacancy advertisement of ETV, and Editorial policies of ETV, EBS and FANA. Draft guidelines of news anchors’ manuals have used. In addition, five days evening news hours on air performance anchors of each station have attended. The overall result findings show that ETV, EBS and FANA TV do not have a trend of skilled TV news anchors with accepted and standardized role, duty and job responsibilities. They lack clear working systems on the input of anchors in newsroom. And most of the TV anchors lack the knowledge of reading techniques and mechanics. (i.e. pitch, tone, emphasis and pause etc.). This study concludes that the stations give no attention for anchoring. Apart from this, there is no news anchors recruitment manual and guidelines. So, clearly enhancing TV news anchoring contribution to the overall outcome of the news department through introducing a clear job description and responsibilities of TV news anchors is very important.