Browsing by Author "Adugna Baymot"

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    The Effect of Business Intelligence on Organizational Performance: The Mediating Role of Organizational Characteristics: In the Case of Awash Bank S.C
    (AAU, 2024-06-10) Adugna Baymot; Habtamu Endris (PhD)
    while financial performance is a crucial aspect of firm performance, which in turn is part of organizational performance, understanding each term helps in comprehending different facets of an organization's success and effectiveness. Thus, the goal of this research is to determine how business intelligence affects an organizational performance and the effect of between business intelligence and organizational performance through the mediating role of organizational characteristics. The study's statistical population comprises 406 employees and managers from Awash International Bank S.C. in Addis Ababa. The sample consists of 201 employees and managers of this bank. The data collection method used in this study was a questionnaire that was given out and collected utilizing a probability sampling strategy namely stratified, proportional random sampling methods. In addition, interview checklist was prepared to interview employees, managers and customers. SPSS 25 tool xiii was used to analyze the research data. Both descriptive and inferential analyses were applied in this work. Research findings and data analysis with correlation matrix and simple regression analysis show that business intelligence and organizational characteristic improve firm performance in banking industry. The results also demonstrate the mediating roles (organizational characteristic) that business intelligence and organizational performance. The findings show that highly improved business intelligence levels lead to improved firm performance through business intelligence. Maintaining viability and increasing firm profitability in today's fast-paced and competitive business environment requires managing and optimizing corporate performance. Effective company performance management will integrate organizational characteristic and business analytics to access performance.