Tigrigna Language, Literature and Folklore

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http://etd.aau.edu.et/handle/123456789/218

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Browsing Tigrigna Language, Literature and Folklore by Author "Daniel, Abiye (PhD)"

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    Images of Women and Plot Structure in the First Four Novels of Fikremarkos Desta
    (Addis Ababa University, 2012-06) Zegeye, Mekonnen; Daniel, Abiye (PhD)
    The thesis investigates two interrelated literary elements, the images of women and the plot structure in the first four novels of Fikremarkos Desta. The thesis has three chapters. The first chapter is the review of literature. The second chapter presents the images of women characters in the novels. It presents two types of women characters. The first type of these wo~en characters are portrayed as victims of their -respective cultures. They are denied enjoyment, free movement and property right. The second type of women I characters are characters portrayed as "strong I liberated" ones. -T-hbse characters are depicted as thoughtful, imaginative and assertive. They are also free to love and enjoy sex and they are not submissive and dependent on men. The third chapter deals with the plot structure in the novels. The study reveals the structural arrangement of the stories. And each structural part contains part of the story that a typical story contains. The structural patterns in the trilogies are almost identical. The structural pattern in Achame presents a history of a family from a grand father to a grandson in a chronological order. Filled questionnaires about the author and about Hamar are also appended.
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    The Persuasive Power of HIV Advertisements of Radio Ethiopia and FM-Addis (97.1):A Textual Analysis
    (Addis Ababa University, 2005-11) Shibeshi, Ehetu; Daniel, Abiye (PhD)
    This paper, a study on the persuasive power of HIV radio advertisements (FM Addis and Radio Ethiopia) a textual analysis, is divided into five chapters. The first chapter, an introductory part, contains the background of the study, statement of the problem, objectives significance,delimitation and limitations of the study. The second chapter is a review of theoretical perspectives related to mass communication, a dvertising and HIV / AIDS as well as aspects of persuasion. It a lso gives a review of related works. The third chapter, methodology, a lso presents the major method, textual analysis, and a particular approach, rhetoric criticism, used for the a n a lysis of the advertisements. Textual analysis and rhetoric criticism in particular is used to analyze and inte rpret persuasive messages. The chapter also sets out the parameters to be used in the analysis: source credibility, audience analysis and content characteristics of the advertisements. In chapter four, sample advertisements are interpreted and analyzed as per the parameters suggested in the methodology. The outcome of the analysis, therefore, revealed that though there are advertisements that seem to share some qualities of a persuasive communication, most of them have shown failure m achieving effectiveness in such aspects of persuasion as source credibility, audience analysis and content characteristics. Finally, the last chapter, conclusion and recommendations, provides a summary of the findings of the study with possible alternatives that would curb the existing problems.