The Impact of Innovative Organizational Culture on New Product Development : In Case of Ethio Telecom
| dc.contributor.advisor | Bahren Asrat (PhD) | |
| dc.contributor.author | Mikiyas Alemayehu | |
| dc.date.accessioned | 2024-02-23T11:54:06Z | |
| dc.date.available | 2024-02-23T11:54:06Z | |
| dc.date.issued | 2022-06 | |
| dc.description.abstract | The main objective of the study was to assess the impact of innovative organizational culture on New Product Development Competitive in Ethio Telecom. The study adopted McKinsey 7s Framework to achieve objectives, the study embraced casual survey design. The target population for this study comprised 443 employees working at Telecom Excellence Academy TExA branch of Ethio telecom The study targeted the employees those have been working in TEXA since which is center for new product development in a centralized manner Yamane formula was used to determine a sample size of 210 employees were selected using purposively sampling technique. Data was collected using questionnaires which were structured using closed-ended questions in likert scale form and Piloted five interviews in the manager’s research with five key important managers of Ethio Telecom from IT, Engineering, Procurement, Finance and Human resources departments. The reason why the researcher chooses to have interviews with these five managers is that they are the ones who understand the organizational culture of Ethio Telecom and they are also have influence in shaping the culture of the company Descriptive and inferential analysis was conducted to achieve the objectives of the study. The study findings indicated that the all McKinsey Framework factors including finance or Budget, have a positive and significant impact on New Product Development. Based on the findings, the study recommends that Ethio telecom aim to improve new product development, to ensure that they have put in pace give more consideration to defined and communicated shared values to foster a creative and supportive organizational structure that will allow employees to perform optimally, and enhance their motivation and organizational commitment it’s also requires ensures that all its job tasks and roles are aligned with the core values that the company propagates. The firms should also focus on skill this could be improved by paying particular attention to enhancing the skills and capacities of its employees. It arranges regular training and workshops – internally as well as externally managed- to provide growth and development opportunities for its employees. Key word Organizational Culture, Innovative organizational culture, New Product development, Ethio Telecom | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/1974 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.title | The Impact of Innovative Organizational Culture on New Product Development : In Case of Ethio Telecom | |
| dc.type | Thesis |