Analyzing Industrial Development, Market Performance, and Competitiveness Case Study on Awash Melkassa Aluminium Sulfate and Sulferic Acid Share Compnay
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2006-05
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Addis Ababa University
Abstract
The purpose of this thesis is to analysis industrial development relative to the importance of Awash Melkassa Aluminum Sulfate Sulfuric Acid Share Company product to different sub-sector in Ethiopia. It is evaluated integrated development of AMASSASC products like aluminum sulfate and sulfuric acid to other industries, and it is seen the contribution of the company product with other sub-sectors and analysis contribution to the development of industries. AMASSASC market performance and competitiveness is evaluated by considering internal and external factors that affected its market and competitiveness. Some of the factors included on this thesis that affected the company market performance and competitiveness are analyzed based on the current economical, political, social and technological factors.
In order to evaluate its market performance and competitiveness of AMASSASC different analytical tools are used, some of them are: PEST analysis, SWOT analysis, cause and effect diagram, Pareto analysis and cost analysis are used. By using PEST analysis the market performance it evaluated by considering the current political, economical, social and technological conditions of the country. Using SWOT analysis the competitiveness of the company is seen based on the strength, weakness, opportunities and threats the company has and faced, and in this thesis it is looked mainly its weakness opportunities and weakness threats. It is also described in the cause and effect diagram the possible causes why the company is not competitive, and by using Parato analysis it is described the vital few and trivial many problems that make the company not competitive.
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The results of the study indicate that the company has low demand in the country, high idle time expense, and has high production costs. The main consumer of the product of aluminum sulfate is A/AWSA should be given much consideration by providing the pre-requisite product hydrated lime, this could be achieved by working in coordination with product of hydrated lime.It is observed that the successful development of the sub-sectors plays a main role for AMASSASC to product at full capacity. It is therefore must focus on strategy in promoting the product and look for market distributing channel, and study the domestic and neighboring country demand and buying price.
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Mechanical Engineering