Evaluation of Management Control System in Brewery Companies: The Case of Harar Brewery Share Company

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Date

2018-03

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Publisher

Addis Ababa University

Abstract

In today’s brewery industry, customers are demanding more and more on timely deliveries, zero defects and short-lead times which are becoming the norm in almost all industries. Furthermore, the business market environment has become competitive; markets are becoming more international, dynamic and customer driven. This research paper evaluates Harar brewery SC on the selected elements of management control system specifically, strategy planning, performance measurement and evaluation, incentives, reward and motivations. The researcher used a qualitative type case-based descriptive study that aims to evaluate the management control system. Hence, in order to achieve the main and specific research objectives, survey questionnaire and interviews have used as the main data collection techniques and tools. The main findings and recommendation of the study were that the strategic planning practice being used by Harar brewery SC is in line with the theoretical propositions derived from the literature and its business level strategy has been changing due to deliberate or emergent change in the internal and external environment. The practice of performance measuring process for both entity and individual level, Harar brewery SC has been extensively using the one that relate to financial performance. For measuring individual’s performance, Harar brewery SC is using various criteria and performance indicators in measuring its employee performance. Since both customer requirements and the business environment are constantly changing management of the company has to assess how successful they are at meeting the customers' needs, as well as how successful the competitors are. This will also help the company to identify new market. The researcher also recommends the company should have to give the same responsiveness and has to enhance using non-financial performance measurements system as one of major performance measurement system.

Description

A thesis submitted to the department of accounting and Finance (A.A.U) in partial fulfillment for the requirement of The degree of Master of Science in accounting & finance

Keywords

Brewery Companies, Management Control

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