The Effect of Employee Engagement Factors on Strategy Implementation – The Case of Cooperative Bank f Oromia

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dc.contributor.advisorWubshet Bekalu (PhD)
dc.contributor.authorFeyissa Hussen
dc.date.accessioned2025-08-11T11:27:27Z
dc.date.available2025-08-11T11:27:27Z
dc.date.issued2024-06
dc.description.abstractThe aim of this research is to investigate the effect four selected factors of employee engagement (leadership, empowerment, communication, rewards & recognition) on strategy implementation in the case of Cooperative Bank Oromia. The study used stratified sampling method to collect data from the population of the bank targeted, Addis Ababa districts and city branches. The population size was 1844 employees, working under districts and City branches. Using Carvalho (1984) sample size determination technique, the study sample was 200 employees. 169 questionnaires were filled out and returned which has 84.5% response rate. Data were collected using structured questionnaire and analysed using Quantitative descriptive and inferential statistics methods. Hence, descriptive statistics was used to analyze the mean, standard deviation, and frequency distribution of the variables under consideration, whereas Pearson correlation coefficient and multiple regressions were used to analyze the inferential statistics. The study found out that, communication, reward and recognition and empowerment have significant positive effect on strategy implementation. On the other hand, leadership has been found to have positive yet insignificant effect on strategy implementation. The study recommends undertaking further researches affecting strategy implementation by including other factors which this research has not included in its scope. Key words: Factors of employee engagement, strategy implementation, leadership, empowerment, communication and reward and recognition
dc.identifier.urihttps://etd.aau.edu.et/handle/123456789/6316
dc.language.isoen_US
dc.publisherAddisAbeba Universty
dc.titleThe Effect of Employee Engagement Factors on Strategy Implementation – The Case of Cooperative Bank f Oromia
dc.typeThesis

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