Study on Assessment of Marketing Practices of Micro and Small Enterprises in Awl Zone, Ethiopia
| dc.contributor.advisor | Bose, K.S.(PhD) | |
| dc.contributor.author | Gedyon, Tesfaye | |
| dc.date.accessioned | 2019-11-28T08:41:46Z | |
| dc.date.accessioned | 2023-11-10T14:46:31Z | |
| dc.date.available | 2019-11-28T08:41:46Z | |
| dc.date.available | 2023-11-10T14:46:31Z | |
| dc.date.issued | 2011-04 | |
| dc.description.abstract | Micro and small enterprises (MSEs) are generally recognized as a main factor for economic growth and equitable development. Their contribution to employment generation, poverty reduction and wider distribution of wealth and opportunities represents a major window of opportunity for most developing countries. However, the potential role of MSEs is often not realized because of a set of problems and limitations they encounter on their path to establishment and growth. Most of them Lack capital, skills, schooling, information and technical know-how, producing at best only simple and low quality products. Isolated micro and small enterprises would also face difficulty to attract traders, as trading cost per transaction would be disproportionately high. But these all stated problems have direct or indirect link with Marketing. Therefore this specific research is conducted to assess the Marketing practices of MSEs particularly in Awi zone with the objective of identifYing Marketing problems of MSEs. Much of the research into Marketing in small businesses concludes thai it is ji-equenlly underulilized and misunderstood by small business owner-managers. So under literature review the research try to justifY what does mean Micro and Small Enterprises, their importance to other countries economy and Ethiopia, Ihe profile of Awi zone MSEs, what is marketing, its importance to MSEs and other sub topics which helps to clarify the conjilsion stated above. Questionnaires were filled by 250 Entrepreneurs to collect fresh and first hand iyiformation. Interviews were conducted with the government officials of city administration in Awi zone. The samples were identified based on quota of each city administrations have and convenience. Finally the data were summarized by spss version 17 and presented in graph or figure. Conclusion and recommendations are presented on the last part of the paper which is based on evidence that the researcher can collect. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/12345678/20279 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | IER | en_US |
| dc.title | Study on Assessment of Marketing Practices of Micro and Small Enterprises in Awl Zone, Ethiopia | en_US |
| dc.type | Thesis | en_US |