The Impact of Mass Media for Urbanization
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Date
2019
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Addis Ababa University
Abstract
To make this research completed the study employed mixed approach, both qualitative
and quantitative. The researcher used both primary and secondary sources of data.
Primary information was collected mainly from both kinds of migrants; elderly migrants
those who became permanent residents of Addis Ababa city and youth migrants who
arrived after the Ethiopian millennium celebration. The tools used to gather the primary
information were questionnaires and interview as well as FGDs guidelines for media
professionals and urban research specialists. A total of 180 respondents (100 youth
migrants, 55 elderly residents,20 mass media professionals ) were selected for
questionnaire by purposive sampling technique. Moreover, 5 urban experts and
researchers from AAU,EDRI, MoUDC were selected purposively . But 90, 45 and 15
questionnaires respectively were responded back to the researcher properly. Moreover
12 youth migrants and elderly residents (six from each) were selected to be key
informants purposely for interview and 23 key informants were included (from mass
media,urban sociology,toem planning,research and municipality service sectors) and 6
professionals were involved in FGDs. whereas secondary data were gathered from
sources like books, articles, official documents and other pertinent publications.
Descriptive statistical method was employed to analyze quantitative data about general
information of migrants by using excel 2007.Whereas the qualitative data was analyzed
using description as well as narration to triangulate its validity and reliability with the
data set. The interview held with key informants and both kinds of migrants has been
audio recorded for further investigation, adjustment and addition of some information
related to this research. The result of the study indicated that mass media was not
working its own assignment to bring intended urbanization because of many reasons.
Inversely the urban development actors didn’t give credit for the importance of mass
media as part of holistic urbanization.
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Keywords
migration, youth, elderly residents, mass media, urbanization, urban culture, Push factors, Pull factors, Causes, impact, Ethiopia, agglomeration, sprawl, aspiration