An Assessment of the Relevance of the Business English Course at Addis Ababa Commercial College to the Needs of Employing Organizations
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Date
2001-07
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Addis Ababa University
Abstract
The aim of this research was to study the relevance of the Business
English course at Commercial College to the needs of employing
organizations. Prior to the actual study on the Business English (LBC
201 ), a general survey study was conducted on equivalent Business
English courses offered by five private colleges in Addis Ababa to s(~ e
the importance given to such a course. Before selecting the Commercial
Bank of Ethiopia (CBE) for the main study a similar pilot study was
also conducted on three other employing organizations: two banks and
one soft drink factol)"
The course objective, syllabus, textbook contents, test samples, as
well as the grades and grade point averages (GPAs) were analyzed first
in order to describe and assess the Business English course for present
situation analysis. The target needs of the employed graduates were
then specified in terms of the most frequent specific communicative and
professional skills and the most common language activities under the
major macro-skills.
Data were then gathered on these variables using questionnaires
for gJ'aduate employees, and semi-structured interviews for branch
managers, supervisors and section heads of the CBE.
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Keywords
Addis Ababa Commercial College to the Needs of Employing Organizations