Assessment Of Practices Of Corporate Social Responsibility In Ethiopian Airlines
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Date
2017-05-15
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Addis Ababa University
Abstract
The subject of this thesis was to analyze the global airline business environment and corporate social responsibility (CSR) program implementations of the well-known airline, Ethiopian Airlines. The research has been conducted with the assumption that corporate social responsibility theory is valid. The purpose is to give the reader and overall impression of airline industry in general, CSR theory and its most important elements.
The work is divided into two distinct parts; theory and practical analysis of CSR reports of the chosen airline. In the theory part, the reader will gain basic understanding of CSR theory, general information over airline industry and strategic benefits gained through applying CSR programs. The practical part includes a qualitative analysis and deals with practical application of the elements discussed in the theory. It also provides an overview of the application of CSR programs of Ethiopian Airlines that provide a global perspective.
Based on the theory and airline overviews, the most important CSR elements were discussed. Moreover, the appropriate structure and style of these CSR program presentations were discussed.
As a result of this thesis it can be concluded that due to the increased importance and media coverage of environmental issues, airlines are faced with increasing pressure to implement actions that will contribute to sustainable business, even though the actual environmental impact of airline industry remains relatively low. Although environmental, economic and social concerns have increased, environmental issues gain the most attention. It became obvious that due to cost and confidentiality issues many airlines are struggling to implement any kind of CSR programs.
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Keywords
corporate social responsibility, sustainability, airlines