Assessments of Market Challenges and Opportunities of Micro and Small Scale Manufacturing Enterprises in Snnpr, Sawula Town of Ethiopia
No Thumbnail Available
Files
Date
2019-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Addis Ababa University
Abstract
The overall objective of the study is assessment of Market Challenges and Opportunities of
Micro and Small Scale Manufacturing Enterprises in SNNPR, in Sawula town. Descriptive
design method used scrutinizing with quantitative and qualitative data. Census sampling
technique was employed for this study to select the study population. Data was collected through
direct observation, structured and semi-structured questionnaires. The data was also analyzed in
the descriptive statistics, using mean, standard deviations, frequencies and percentages.
Result regarding to the major Market Challenges of Manufacture Micro and Small Scale
Enterprises in Sawula town was found that market challenges and opportunities of Small scale
manufacturing Enterprises result regarding to Management Related Constraints at higher
weight average mean difference by 3.002; this shows that there is management problem of the
firms.
The finding shows that financial constraint toward in marketing is complained to improve to
reflect the local realities; access to finance depicted that in weight average 3.401is not sufficient
and barrier to allow MSE to easily start up a new venture, undertake productive investments and
to expand their businesses. The weight average of the process of integration of technological
constraint became 3.50220, which shows that the MSE’s inter-firm relationships, governance
and upgrading practices is the major problem in improving their market competitiveness .
According to the result, major problems seen on promotional factors were that there are higher
problems found in the selection of promotional media, low purchasing power of customers,
advertising, content design and format of the promotional materials, market size, location and
addresses of potential customers in higher weighted mean of 4.8000 which is MSE operators did
not promote their product and majorities could not have reached. Regarding, MSEs in market
opportunities: government provision of technical and Business Management Training found as
good Opportunities of Sawla town’s micro and small scale manufacturing enterprises and those
in MSEs form shows better government support than those working in other sector.
Generally, it was recommended that the government body of Sawla town need to strive to do
everything possible to improve the business environment in which MSEs operate through
improving access to finance and technological advancement.
Description
Keywords
MSES, manufacturing, marketing challenges and opportunity