Mobile Banking Adoption in Ethiopia: A Case of Commercial Bank of Ethiopia
| dc.contributor.advisor | Yitayew, Wollela (PhD) | |
| dc.contributor.author | Nesibu, Hayat | |
| dc.date.accessioned | 2018-06-26T12:59:13Z | |
| dc.date.accessioned | 2023-11-08T14:37:09Z | |
| dc.date.available | 2018-06-26T12:59:13Z | |
| dc.date.available | 2023-11-08T14:37:09Z | |
| dc.date.issued | 2017-06 | |
| dc.description.abstract | The purpose of this study is to investigate the Perceived Determinants of Mobile Banking adoption in Ethiopia: A Case of Commercial Bank of Ethiopia. The study tries to combines two widely used models for technology adoption, the extended TAM model along with Relative advantage to investigate factors influencing mobile banking adoption in commercial bank of Ethiopia. As a result for this study the factors influencing mobile banking adoption are perceived usefulness; perceive ease of use, perceived credibility, Perceived self-efficacy, perceived risk, perceived cost and relative advantage This study was conducted based on the data gathered from customers of Commercial Bank of Ethiopia and the Survey was conducted using questionnaire. Out of 400 questionnaires that have been distributed, 369 were usable. The research results found perceived usefulness, perceived ease of use , perceived self-efficacy, relative advantage and perceived risk as major influencing factors for mobile banking adoption whereas the study found perceived credibility and perceived cost were found to have insignificant effect on mobile banking usage for bank customers located in Ethiopia. The study recommended banks to emphasize in designing user friendly system, to project higher security when providing mobile banking services and let its customers know how the security issue is reveled in order to yield higher customers’ acceptance | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/3733 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Commercial bank of ethiopia | en_US |
| dc.title | Mobile Banking Adoption in Ethiopia: A Case of Commercial Bank of Ethiopia | en_US |
| dc.type | Thesis | en_US |