Social Significance of Etv Dramas(Plays) on Hiv/Aids Awareness Creation and Behavioral Change
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Date
2006-06
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Addis Ababa University
Abstract
The main objective of this study was to examine the relationship between
ETV dramas and HIV / AIDS awareness/ behavioral change. In light of this
objective, three cities found in three regions were selected by convenient
sampling method (N= 600). In order to ensure fair representations of
subjects they were categorized based on their geographical location (l00
from Debre-Birehan, 200 from Nazareth and 300 from Addis Ababa).
Quantitative analyses were used to analyze the data obtained through the
questionnaires. To investigate the relationship correlations were performed.
To explore the predictive power regressions analysis was used. T-test was
used to find out the group differences independent sample. Alpha value of
0.01 was used for significance tests in this study. Moreover, all-quantitative
analysises were done using SPSS 12. Given our findings, it seems
warranted that ETV dramas have relation with HIV / AIDS awareness
creation/ behavioral change. Sex, religion and region houe 0 relationship
with HIV/ AIDS awareness/ behavioral change and region is a stronger
predictor of HIV/ AIDS awareness/ behavioral change among others. There
is a difference in HIV/ AIDS awareness/ behavioral change between male
and female. i. e. females have better HIV / AIDS awareness/ behavioral
change than males.
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Keywords
HIV / AIDS, awareness