The Effect of Strategic Business Orientation on Organizational Performance: The Case of Zemen Bank S.C.
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Date
2024-10
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Addis Ababa University
Abstract
The purpose of the research was to examine how strategic business orientation impacts the perceived organizational performance of Zemen Bank. Thus, attempts were made to provide answers to the research questions. Primary and secondary data source was used. The researcher was used both descriptive and explanatory design. In order to support the quantitative data analysis in this study, descriptive statistics like frequencies, percentages, means, and standard deviations were used in conjunction with SPSS data. In order minimize error in estimating from the target population, participants for the study's questionnaire were chosen using a straightforward random selection procedure. Out of the 259 questionnaires provided, 243 were correctly completed by the participants.
The finding of the study verified that strategies focusing on enhancing technological capabilities the most significant impact on improving organizational performance. The study shows that market orientation, entrepreneur orientation, learning orientation, and technological orientation positively correlate with organizational performance. From the finding it was concluded that, technological orientation has the strongest positive correlation with organizational performance and it is a crucial factor in enhancing performance. It was recommended that Zemen Bank should improve customer feedback mechanisms and establish more frequent and diverse channels for collecting customer feedback, such as surveys, focus groups, and social media monitoring. This will ensure a continuous understanding of customer needs and satisfaction, leading to better customer retention and new product development.
Keywords: Strategic Orientation, Organizational Performance, Zemen Bank.