Effect of corporate social responsibility on employee‟s performance: A case of selected insurance companies
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Date
2020-05
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Addis Ababa University
Abstract
The main purpose of the study is to investigate the effect of corporate social responsibility on Employee’s Performance in selected insurance companies in Addis Ababa region. To identify and explain the relationship between corporate social responsibility and employee’s performance, the study applied explanatory research design. Both quantitative and qualitative research approaches were used to collect data through the utilization of a questionnaire and interviews respectively. A total of 287 respondents were participant in the study. Primary and secondary data were used to find out the research output. To generate the output of the study results the statistical software version 20.0 was used and analyzed and interpreted accordingly. The finding of the study revealed that corporate social responsibilities in general and discretionary corporate social responsibility, legal corporate responsibility, ethical corporate responsibility and economic corporate social responsibility were practiced in different magnitude in the companies. Generally there were limited corporate social responsibility practices in a fragmented ways. Most frequently mentioned practice were helping the needy and street children, accepting the call of the government, be proactive to communities need, employees support, community service, environmental protection, and customer handling. Provision of health insurance, freedom of associations for labor, facilitating continuous skill based training, support to local NGOs, offering scholarship opportunities, and providing charity and other emergency support are some of the involvements. Thus activities have positive effect on employee performance. Due to this the researcher recommends the management of selected insurance company should include other internal and external corporate social responsibility strategies in their long term strategic plan
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Keywords
corporate social responsibility, employee performance