Condom Social Marketing and Hiv/Aids Prevention: A Study on Commercial Sex Workers Perception and Usage Patterns of Condoms in Some Selected Cities of Ethiopia
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Date
2010-02
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Addis Ababa University
Abstract
The study aimed at assessing the role of condom social marketing for the prevention of
HI VIA IDS among Commercial Sex Workers in some selected areas of Addis Ababa and
selected cities which found around Addis Ababa. It has aflempted to assess the role of
condom social marketing with reference to its four Ps. Association of condom utilization
with independent variables i.e. age, education, amount charged per encounter,
place/availability, price, information and promotion of condom social marketing towards
condom use was also determined. 203 subjects were selected using convenience
sampling. And data were obtained from the subjects using self administered
questionnaire. And then a descriptive analysis was done. Chi-square analysis was also
made to see the association between condom utilization with independent variables.
According to the respondent 's experience, practice ofCSM organization was found to be
good but it has less impact for the consistent utilization of condom. Commercial Sex
Workers condom perception was found not in a strong position. Positive association was
obtained between condom usage and the determinant factors which have contribution to
condom utilization. Based on the conclusions drawn from the analysis, possible
recommendations were forwarded.
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Keywords
HI VIA IDS among Commercial Sex Workers