The Effect Of Corporate Culture On Employee Engagement: The Case Of Dashen Bank Share Company Addis Ababa
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Date
2019-05-20
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Addis Ababa University
Abstract
This study examined the effect of corporate culture on employee engagement in Dashen Bank S.c., In Addis Ababa area, based on Denison’s model of corporate culture and Gallup Q12 Engagement survey model. There are four traits under Denison’s model; namely, Mission, Involvement, Consistency and Adaptability. The study used both descriptive and inferential research design, through the use of stratified random sampling method to collect data from professional employees of Dashen Bank located in four districts and Head Office in Addis Ababa. Consequently, 335 questionnaires were distributed, out of which 317 questionnaires were returned (94.6%) and found to be valid for analysis. Accordingly, the data has been analyzed using SPSS software version 20. Descriptive analysis was conducted using frequency, mean and standard deviation, while ANOVA, correlation and regression analysis were used for inferential statistics. The finding of the study revealed that all the traits positively and significantly predicted employee engagement. Among them, consistency was found to be the most contributing factor in predicting employee engagement. All in all, corporate culture has significant effect in predicting employee engagement. Accordingly, the Bank should maintain consistency, since it is found to be the highest predictor of Employee Engagement. informing its employees about the vision, strategic aspirations and long term goals will make employees to be more engaged
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Corporate Culture, Mission, Involvement