Marketing of Sesame in Ethiopia the Case of East Wollega Zone of Oro Mia Region

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Addis Ababa University


This study investigates the Marketing of sesame in Ethiopia the case of East WoUega zone of Oromia region with particular emphasis on the agricultural marketing problems of sesame farm ers. The study was initiated with the specific objectives of assessing the socio-economic profile of the sesame farmers in order to identifY factors affecting the production and marketing of sesame, investigating the marketing practices of sesame farmers in Eastern Wollega zone of Oromia region, evaluating the market structure of sesame in the zone, and identifYing and analyzing the marketing problems of sesame farmers in the zone. Both primary and secondmy data were collected for this purpose. The primary data were collected Ji'om 236 sesame farmers in three woredas and Ji'om 4 professionals working with the farmers as supervisor. The quantitative data was analyzed using statistical procedures and presented as percentage, mean, tables, graph, charts etc. The qualitative data was analyzed by interpreting and summarizing, and finally all the data were organized to answer research queatians. Accarding to the results of the study, sample sesame farmers were characterized mainly by lack of commercial seeds, forced sales, problems on quality of the seeds, lack of storage facilit ies, lack of training and development on post harvest activities, lack of awareness on quality standards, malpractices of the traders like manipulating in weights and measurement, grading the produce with good quality as low quality ... and lack of proper credit facility. There are also many minor problems. Capacitating the development agents working as supervisors for the farmers with agricultural marketing knowledge and skill, identifYing more productive and more locally and internationally demanded sesame seed of the zone by intensive research work, organizing the sesame farmers as sesame farmers' cooperatives, and continuous training and development of the farmers on the 5pecial features of sesame, post harvest activities and quality standards create favorable conditions for the sesame farmers to produce and market their sesame effectively and efficiently.



Sesame in Ethiopia the Case of East