The Role of Digitalazation for Leadership Efectiveness: A Case of Heineken Brewery Share Company in Ethiopia
| dc.contributor.advisor | Teklegeorgis Assefa (PhD) | |
| dc.contributor.author | Tewodros Desalegn | |
| dc.date.accessioned | 2026-03-03T05:02:19Z | |
| dc.date.available | 2026-03-03T05:02:19Z | |
| dc.date.issued | 2025-10 | |
| dc.description.abstract | This study explains how digitization affects leadership at Heineken Brewery Share Company (HBSC) in Ethiopia. The research uses a mixed-methods approach, which means it uses both quantitative data from structured questionnaires sent to 58 members of the HBSC leadership team and qualitative insights from studies of internal documents. The study looks at four main aspects of digitalization: leaders use digital tools to make decisions, the organization is prepared for IT, communicates and coordinates digitally, and has digital leadership skills. The results show that respondents gave marks to digital communication and coordination, as well as digital leadership skills. This shows that HBSC leaders are well-prepared to handle the challenges of digital transformation. However, organizational IT preparedness got a lower score, which means there are problems with infrastructure, integration, and support systems. Digital communication (β = 0.390, p = 0.005) and organizational IT readiness (β = 0.447, p < 0.001) are the two important factors predict digital leadership. The usage of digital technologies alone was not a statistically significant factor. The qualitative results corroborate the quantitative results even more. They stress how important it is to create leaders, communicate across departments, and use inclusive techniques to get people to accept technological change. HBSC has done a great job of using digital tools and improving its leadership skills, but the results show that successful digital transformation needs more than technology. It needs ongoing investment in people, processes, and a culture that supports it. The study's finding is digitalization makes leaders effective if it is combined with good communication, developing digital skills, and being open to change at both the individual and organizational levels. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/7705 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.subject | Digitalization | |
| dc.subject | Leadership Effectiveness | |
| dc.subject | and Digital Leadership | |
| dc.title | The Role of Digitalazation for Leadership Efectiveness: A Case of Heineken Brewery Share Company in Ethiopia | |
| dc.type | Thesis |