Practices And Challenges of Strategic Management: The Case of Awash Bank
| dc.contributor.advisor | Abdulrazak Mohammed (PhD) | |
| dc.contributor.author | Sifan Mulatu | |
| dc.date.accessioned | 2025-08-09T08:04:18Z | |
| dc.date.available | 2025-08-09T08:04:18Z | |
| dc.date.issued | 2024-09 | |
| dc.description.abstract | The purpose of this study was to assess the practices and challenges of strategic management at Awash Bank, one of the leading commercial banks in Ethiopia. The study employed a mixed-methods research approach, utilizing both quantitative and qualitative data. The target population included managerial and non-managerial employees of Awash Bank. A sample of 171 employees was selected using a stratified random sampling technique, and 134 valid responses were collected, yielding a response rate of 78.4%. Additionally, interviews were conducted with key personnel directly involved in strategic management roles. The findings revealed both strengths and weaknesses within Awash Bank's strategic management process, which encompassed environmental scanning, strategy formulation, strategy implementation, and strategy monitoring and evaluation. The bank demonstrated strengths in its comprehensive environmental scanning, participatory strategy formulation, and effective strategy implementation through communication and alignment. However, challenges were identified in the areas of strategy monitoring and evaluation, as well as the implementation of core values. Based on the findings, the study recommends that Awash Bank strengthens its strategy monitoring and evaluation mechanisms, enhances the implementation of core values, and addresses the challenges identified in the various stages of the strategic management process. Future research could explore a more comprehensive and longitudinal analysis of strategic management practices in the banking industry. Keywords: Strategic management, environmental scanning, strategy formulation, strategy implementation, strategy monitoring and evaluation, banking industry. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/6298 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.title | Practices And Challenges of Strategic Management: The Case of Awash Bank | |
| dc.type | Thesis |