The Effectiveness Of Interpersonal Communication Skills of Micro Enterprise Workers Living With Hiv/Aids in Debre Berhan Town

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Addis Ababa University


The purpose of this study was to investigate the effectiveness of interpersonal communication skills of microenterprise workers who live with HIV/AIDS in Deber Berhan Town. To conduct the study, mixed research method was employed. The participants were selected by using simple random sampling particularly, a lottery method. The data were collected from 80 workers from the four associations namely: Fikir Lenatoch, Endersallen, Tiwild Yidan and Yesetoch Mahiber. The quantitative data were analyzed by using percentage, mean, frequency, one way ANOVA, and Pearson product moment correlation in combination with the qualitative data that was obtained through observation and interview. The findings of the study revealed that majority of the workers did not have adequate interpersonal communication skills to exchange their ideas, information, commodities and services with their customers accurately. Among the factors that affect their communication were lack of adequate education, psychological, social and economic factors were reported. Finally, it was recommended that the concerned bodies particularly, non government organizations that are found in Deber Berhan Town should create opportunities to provide short term training, to enhance workers communication skills and develop different programs such as awareness and teaching the society to change their attitude about the people who live with HIV/AIDS