The Effect of Digital Leadership on Organization Performance: The Case of Abyssinia Bank S.C.”,

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Addis Ababa University


This paper aims to investigate the effect of digital leadership on organization performance: the case of Bank of Abyssinia S.C. Supported by the Resource-Based View Theory and the digital leadership dimensions considering the International Society for Technology in Education-2022 (ISTE-2022), the study examined the role of visionary leadership, digital-age learning culture, excellence in professional practice & systemic improvement influencing the performance of Abyssinia Bank in Addis Ababa, Ethiopia. A questionnaire survey was adopted, and a probability sampling method utilizing a simplified sampling was applied. A total of 109 usable responses were collected from Managers and senior staff in Bank of Abyssinia. Raw data were cleaned, sorted and entered using statistical data entry form designed in Statistical Package for Social Sciences (SPSS-Version 23.0) software for analysis according to the objectives of the study. Data will be organized and analyzed using a 5-point Likert-scale. The results showed that digital leadership has positive relationship and effect on the bank of Abyssinia’s performance. Systemic improvement had stronger positive and significance correlation with organizational performance than the other digital leadership dimensions. The findings provide information to future researchers and leaders in Bank of Abyssinia S.C on the vital roles of digital leaders. The novelty of this study contributed to the body of knowledge in digital leadership and performance in the bank industry



Digital Leadership, Visionary Leadership, Systemic Improvement