The Opportunities and Challenges. of Ethiopian Television Programs for Adult Health Education
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Date
2011-06
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Addis Ababa University
Abstract
This research is conducted to study the opportunities and challenges of
Ethiopian television programs for adult health education. Data sources of
the study were individuals from governmental and non-governmental
organizations and target audiences (adult learners). Samples were
purposefully selected participants that helped the researcher understood the
problem and the research question. The instruments of data collection were
in depth interviews and focus group discussions. The in depth interview
participants were mainly selected based on the previous knowledge of the
researcher, where as the focus group discussion participants were selected
based on the accessibility and audience f eed back toward the television
health program and the overall expected health condition and participants
age. The first finding of the study shows there is no program which is
directly targeted for adult health education. The second finding of the study
shows the opportunities of television for adult health educatiQn. High
interest of adults towards watching television health education, the
availability of the health extension workers of ministry of health staffs (for
feed back, need assessment and pretest), using different forms of television
programs, the experiences of other countries, addressing large number of
audiences at a time and having different discipline experts (like media
specialists, health professionals, educational planners) are the opportunity
of adult health education via television. The third finding of the study is
about the challenge. Lack of coordination among the disciplines and limited
language transmission in Ethiopia television, number of television sets can
be examples. The researcher finally recommends production and prime time
dissemination of adult health education programs via television, using
different forms like entertainment health education programs, involvement of
adults during production, coordination among different disciplines, using as
many language as possible and setting evaluation and monitoring
technique.
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Keywords
Television Programs for Adult Health Education