Factors affecting the adoption of digital business technologies in organizations in addis ababa, ethiopia: a toe framework perspectiv
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Date
2026-11-02
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Addis ababa university
Abstract
Digital business technology adoption is becoming important for organizations for enhancing their organizational performance and improve competitiveness. However, organizations in Addis Ababa struggle with integrating those tools. This research examined the factors that affect digital business technology adoption in organization in Addis Ababa using Technology-Organization Environment (TOE) Framework. This study primarily employed a quantitative research approach supported by qualitative analysis. The data was collected using a structured questionnaire that distributed among 152 respondents from different organizations in Addis Ababa. The quantitative data was analyzed statistically using SPSS version 31, whereas the qualitative data were analyzed thematically. The results of this research indicated that the technological, organizational, and environmental factors have a significant impact on the adoption of digital business technologies in organizations. The technological factors were found to be the strongest predictor (β = 0.361, p < 0.001), followed by organizational factors (β = 0.353, p < 0.001), whereas the environmental factors have less impact but significant effect (β = 0.150, p = 0.022). The regression model accounted for 55.9% of the variation in the adoption of digital business technologies. This study also identified that the major challenges to the adopting digital business technology are poor technological infrastructures, lack of digital skills, limited budget, and organizational resistance to change. The study concludes that the successful digital business technology adoption depends on the technological readiness, organizational support, skilled human resources, and supportive external environments
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Digital business technology, technological factors, organizational factors, environmental factors, challenges, success factors, organizations in Addis Ababa.