Assessment of the Mediating Impact of Development Value on the Relationship between Economic, Social, Application, and Interest Values and Employer Attractiveness: A Case Study of the Ethiopian Banking Industry
| dc.contributor.advisor | Adane Atara (PhD) | |
| dc.contributor.author | Addisu Kebede | |
| dc.date.accessioned | 2025-02-28T07:09:07Z | |
| dc.date.available | 2025-02-28T07:09:07Z | |
| dc.date.issued | 2024-10 | |
| dc.description.abstract | The study investigates the mediating role of development value in the relationship between economic, social, application and interest values and employer attractiveness. The analysis covers five prominent banks: Hibret Bank, Abyssinia Bank, Awash Bank, Zemen Bank, and Dashen Bank, representing a diverse cross-section of the sector. Key findings indicate that economic value, including compensation, job security, and promotion opportunities, significantly influence employee perceptions. Development value, encompassing career-enhancing experiences, recognition, and self-confidence gained through work, is critical. Application value, which includes opportunities to teach and apply skills learned, is highly valued. Social value, characterized by good relationships with colleagues and supervisors and a supportive work environment, is important, while interest value, involving innovation, creativity, and exciting work environments, attracts employees. The study employs a quantitative research design using Structural Equation Modeling (SEM) to explore relationships among these variables. Data were collected through a structured questionnaire distributed to employees across the five banks, ensuring robust empirical analysis. Confirmatory Factor Analysis (CFA) and other statistical methods validate the relationships between economic, social, application, and development values and employer attractiveness, with development values playing a mediating role. The research confirms Development Value emerged as a crucial mediating variable, significantly enhancing the impact of the other independent variables on Employer Attractiveness. This suggests that when employees perceive opportunities for professional growth and development, they are more likely to view the employer as attractive, regardless of other factors. Key word: Employer branding, Economic value, Development value, Social value, Interest Value, Application value | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/4422 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.title | Assessment of the Mediating Impact of Development Value on the Relationship between Economic, Social, Application, and Interest Values and Employer Attractiveness: A Case Study of the Ethiopian Banking Industry | |
| dc.type | Thesis |