The Effect of Agile Methodology Adoption on Project Success in An E-Commerce Application Development: The Mediating Role of Team Communication
| dc.contributor.advisor | Abdurazak Mohammed (PhD) | |
| dc.contributor.author | Kidist Solomon | |
| dc.date.accessioned | 2026-11-06T05:01:59Z | |
| dc.date.available | 2026-11-06T05:01:59Z | |
| dc.date.issued | 2026-10 | |
| dc.description.abstract | This research explores the direct influence of Agile Methodology Adoption (AM) on Project Success (PS), as well as the critical function of Team Communication (TC) in understanding how organizational behaviors transform project frameworks into successful delivery. Respondents were deliberately chosen with a criteria of being experienced in project management and agile methodology. The study employs a strict quantitative survey methodology, collecting primary data from 105 project management and technical professionals including project managers, software engineers, Scrum masters, and product owners who are currently working on e-commerce projects. It was an explanatory research with correlational research design. The structural linkages and indirect routes were extensively analyzed using descriptive and inferential statistics, particularly utilizing Hayes' PROCESS Macro Model 4 for the mediation study. The study found that adopting Agile methodologies had a substantial beneficial impact on project success (β = 0.2931) and team communication quality (β = 0.5345). Most significantly, Team Communication was found to be a substantial partial mediator, implying that almost half of Agile's overall good influence on project outcomes is actively channeled via the communication channels it develops. The study concludes that merely implementing structural Agile tools or software is inadequate to ensure success; Agile thrives because it fundamentally optimizes behavioral interactions. To achieve maximum success, organizations must shift from tool-centric to behavior-centric practices, treat Agile ceremonies as meaningful collaborative dialogues rather than administrative updates, and flatten bureaucratic hierarchies to create a psychologically safe environment in which technical teams can openly express project risks and roadblocks early. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/9406 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Abeba Universty | |
| dc.subject | This research explores the direct influence of Agile Methodology Adoption (AM) on Project Success (PS) | |
| dc.title | The Effect of Agile Methodology Adoption on Project Success in An E-Commerce Application Development: The Mediating Role of Team Communication | |
| dc.type | Thesis |