An Analysis of Demand for Beef with a Focus on Quality and Safety in Addis Ababa City, Ethiopia
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Date
2007-09
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A.A.U
Abstract
Conjoint analysis was applied to assess the part worth of beef quality and safety attributes
using a cross sectional data from a stratified sample of 300 household s in Add is Ababa
city collected in Jun e 2007. The software used for estimation is SPSS 15. Results show
that fat content, fretless, neatness of meat shop and personnel, abattoir stamp and price
are significant quality and safety attributes that consumers use in their beef purchase
decisions. Interactive variables like family size, religion, age, schooling, stay in Addis
Ababa and marital status are also found to significantly influence quality and safety
perceptions. on the other hand some variables such as sex of meal planners are found 10
have insignificant role in quality and safety perception. T he result further indicate s that
income has a great role in influencing people perception regarding safety and quality of
beef. The result of the stud y could be used for designing safety and quality standard for
local wet market.
Key words: Beef demand, Quality and safety attribute s, conjoint analysis, Addis Ababa
Description
Keywords
Beef Demand, Quality and Safety Attribute