The Effect of Strategic Leadership on Organizational Competitiveness: In the Case of Dashen Bank S.C.
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Date
2024-01
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Addis Ababa University
Abstract
The general objective of this study was to assess the effect of strategic leadership on the organizational competitiveness in the case of Dashen Bank S.C. The gap existed was the specific mechanisms and pathways through which strategic leadership influences performance are not fully explored in other studies. Also it does not examine the specific strategic leadership practices that can enhance a firm's competitiveness. So the researcher initiated to conduct the study. This study employed both descriptive and explanatory research design. Researcher used quantitative research approach in order to analyses data. This study utilizes primary data sources. The target population of this study was leaders, managers, and employees. To calculate the sample size from the given population, researcher used Cochran formula. Simple random sampling is the simplest and most straightforward probability sampling method. It ensures that the sample is representative of the overall population. Dashen Bank's focus on effectively managing human capital (employees) and social capital (relationships, networks, reputation) is perceived as a key driver of its competitiveness in the banking industry. This suggests the bank's investments in talent management, employee development, organizational culture, stakeholder engagement, and brand building contribute to its competitive advantage. The survey results present a mixed picture on Dashen Bank's operational efficiency, pricing/cost management, and product/service quality compared to competitors. This suggests the bank needs to improve in these areas to strengthen its competitive position. Dashen Bank should continue to invest in human capital and social capital management. It should maintain focus on talent management, employee development, and organizational culture initiatives to leverage the bank's human capital. Also, it should strengthen stakeholder engagement and brand building efforts to capitalize on the bank's social capital and reputation
Key words:
Human Capital, Social Capital, Strategic Leadership, Organizational Competitiveness