Readiness Assessment for Internationalization (The Case of Ethio Telecom)
| dc.contributor.advisor | Bahran Asrat (PhD) | |
| dc.contributor.author | Bekalu Mamo | |
| dc.date.accessioned | 2023-12-06T08:31:22Z | |
| dc.date.available | 2023-12-06T08:31:22Z | |
| dc.date.issued | 2023-05 | |
| dc.description.abstract | On the globalization era and business organizations operating beyond their country of origin, internationalization is becoming concern for a number of organizations. Telecom service in its nature has the potential to address international customers at ease. Ethio telecom, being the sole telecom service provider in Ethiopia for more than a century has widened its product and services beyond communication to digital finance and solutions. Taking the global trend and the available opportunities this research intends to assess the posture of the organization to operate in the international market. Specifically, the research intends to assess factors, opportunities, challenges, and readiness posture of the company. Seven dimensions were selected to reflect this objective. Qualitative and quantitative data analysis was conducted to assess the company’s posture. Top and mid level management members were considered for this research’s sake. Of the existing 22 Chief officers, 595 managers and 108 directors, all the directors were considered for the questionnaire, a sample size of 235 managers and 7 Chief officers were the target group for this research’s sake. Interview with Chief officers, questionnaire for the purposively sampled managers and directors and focus group discussions with target divisions specifically strategy and marketing divisions were conducted. 192 respondents completed the questionnaire and 4 chief officers participated in the survey. The results of both qualitative and quantitative assessment indicated that the company is ready on all the identified dimensions. Meanwhile, aligning its mission and strategy, also international and other country’s laws are considered as factors for internationalization of the company, the company has a lot of opportunities to be exploited for its international presence. Future studies should consider integrating the opportunities with the company’s strength to extract its enablers. The output of this research can be used by top management and decision makers for further consideration | |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/299 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.title | Readiness Assessment for Internationalization (The Case of Ethio Telecom) | |
| dc.type | Thesis |