Assessment of Employee Engagement: the Case of Oromia Culture and Tourism Bureau
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Date
2023-06
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Addis Ababa University
Abstract
The main objective of this study is to assess employee engagement in the case of Oromia Culture and Tourism Bureau. This study employed survey research strategy as a methodology and employed descriptive and explanatory survey research design. A mixed approach was used to achieve the research objective. The data used in the study was primary data collected through questionnaires and interview of management which was used to measure employee engagement level. This study employed probability sampling. Information gathered from respondents using a six-point Likert scale was analyzed using descriptive and inferential statistics, and data was analyzed using Statistical Package for Social Science (SPSS) and presented in tables, graphs and figures to facilitate the interpretation of the results of the analysis. The findings of the study demonstrated a low employee engagement level in the organization, low communication and feedback, and low recognition practices. Among six factors of employee engagement, the average mean of expectations and materials and equipment was found to be above the average mean. Opportunities, mission clarity, learning and growth, supervisory support, communication and feedback, recognition and reward, and a positive work environment were found to be factors affecting employee engagement. According to the study, the organization was recommended to allow workers to voice their opinions, encourage open and honest feedback and communication, involve workers in decision-making, and have management implement employee engagement practices. Additionally, it suggests that management has to develop a clear strategy for increasing employee engagement, propose ongoing evaluation of employee engagement levels and variables influencing engagement, look closely at engagement practices across the entire organization, and act quickly on any problems the study identifies
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Keywords
employee, employee engagement