Determinants of Digital Printing Technology Adoption in Ethiopian Printing Industry: A Case of Berhanena Selam Printing Enterprise
| dc.contributor.advisor | Mohammed, Wasihun(PhD) | |
| dc.contributor.author | Tigist, Dereje | |
| dc.date.accessioned | 2022-11-21T06:01:14Z | |
| dc.date.accessioned | 2023-11-04T13:49:12Z | |
| dc.date.available | 2022-11-21T06:01:14Z | |
| dc.date.available | 2023-11-04T13:49:12Z | |
| dc.date.issued | 2022-06 | |
| dc.description.abstract | The objective of this is study to examine the determinants of digital printing technology adoption in the Ethiopian printing industry in the case of Berhanena Selam Printing Enterprise. This study combines two known technology adoption theories, diffusion of innovation theory (DOI) and Technological-Organizational-Environmental framework (TOE). Based on these two theories, factors that determine the adoption of digital printing are relative advantage, compatibility, complexity, technological readiness, adoption cost, top management support, quality of the human resource, competitive pressure, and government support. The study employed a mixed researcher design and quantitative research approach. The survey questionnaire was used to collect primary data. In total, 175 questionnaires were distributed to respondents, of which 154 were analyzed. The respondents were selected by using the simple random sampling technique. The data were analyzed using a statistical method, descriptive statistics, correlations, and regression using Statistical Package for Social Science software. The study finding reveals that compatibility and top management support have significant factors influencing the adoption of digital printing technology. Relative advantage, technological readiness, and government support have a significant negative influence on the adoption of digital printing technology. The quality of human resources and competitive pressure has a statistically insignificant positive relation to the adoption of digital printing technology. Complexity and adoption cost have a statistically insignificant negative relation to the adoption of digital printing technology. Based on the finding, the study forward some recommendation the Enterprise should enhance its employee technical and managerial skills, improve its technological infrastructure and organizational culture, create awareness about digital printing and develop a digital printing adoption plan | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/32653 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Digital printing technology | en_US |
| dc.subject | Adoption | en_US |
| dc.subject | Relative advantage | en_US |
| dc.title | Determinants of Digital Printing Technology Adoption in Ethiopian Printing Industry: A Case of Berhanena Selam Printing Enterprise | en_US |
| dc.type | Thesis | en_US |