The Effect of Talent Management Strategy on Employee Retention at Awash Bank S.C.

dc.contributor.advisorDr. Abraraw Chane
dc.contributor.authorOliyad Urgi
dc.date.accessioned2026-11-06T04:53:34Z
dc.date.available2026-11-06T04:53:34Z
dc.date.issued2026-08-03
dc.description.abstractThis study examined the effect of talent management strategy on employee retention at Awash Bank S.C. The study specifically assessed the effects of talent planning, talent attraction and recruitment, selection and placement, training and development, and compensation and rewards on employee retention. A quantitative research approach with descriptive and explanatory research designs was employed. Primary data were collected through structured questionnaires distributed to 400 employees selected using stratified random sampling techniques, out of which 380 valid responses were obtained, representing a 95% response rate. Data were analyzed using descriptive statistics, Pearson correlation analysis, and multiple regression analysis with the help of SPSS version 26. The findings revealed that all dimensions of talent management had positive and statistically significant effects on employee retention. Selection and placement had the strongest effect on employee retention (β = 0.31), followed by training and development (β = 0.25), talent planning (β = 0.21), talent attraction and recruitment (β = 0.18), and compensation and rewards (β = 0.14). The regression model explained 61% of the variation in employee retention (R² = 0.61). The study concludes that integrated talent management practices significantly improve employee retention at Awash Bank S.C. Therefore, the study recommends strengthening succession planning, improving competency-based recruitment and placement systems, expanding employee training and development opportunities, and enhancing both financial and non-financial reward systems to improve employee retention
dc.identifier.urihttps://etd.aau.edu.et/handle/123456789/9333
dc.language.isoen_US
dc.publisherAddis Ababa University
dc.subjectTalent management
dc.subjectemployee retention
dc.subjecttalent planning
dc.subjectselection
dc.subjectplacement
dc.subjecttraining
dc.subjectdevelopment
dc.subjectcompensation
dc.subjectAwash Bank
dc.subjectEthiopia.
dc.titleThe Effect of Talent Management Strategy on Employee Retention at Awash Bank S.C.
dc.typeThesis

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