Assessment of Tobacco and Alcohol Images in Amharic Movie in Addis Ababa, Ethiopia
| dc.contributor.advisor | Asefa, Demeke(MD., MA) | |
| dc.contributor.advisor | Adugna, Zelalem (Msc.) | |
| dc.contributor.advisor | Getachew, Sofonias(MPH) | |
| dc.contributor.author | Alemayehu, Bedilu | |
| dc.date.accessioned | 2020-07-30T18:22:37Z | |
| dc.date.accessioned | 2023-11-05T15:16:00Z | |
| dc.date.available | 2020-07-30T18:22:37Z | |
| dc.date.available | 2023-11-05T15:16:00Z | |
| dc.date.issued | 2019-06 | |
| dc.description.abstract | Background: Tobacco and alcohol use are the most known addictive habit all over the world.These substances are the known cause of or predispose to several diseases mainly cancers. The uses of these substances are now spreading in Africa and Asia and it has emerged as the major public health problem in developing countries. Smoking among the youth has emerged as the new social and health problem. Generally, the school going adolescents in these countries are at risk of smoking cigarette. Alcohol is the most prominent substance and drinking alcohol was predominantly presented as normal social activity. The reasons for alcohol use were prosocial,although aminority were related to alcohol dependant and crisis manegmant.Mostly Direct advertisement is banned in almost all World Health Organization countries except seven. Television shows, movies, internet, magazines, music videos and other entertainment media can impact tobacco and alcohol use both positively and negatively. Perhaps the most intensively studied medium is cinema. Objective: This study aims to assess the tobacco and alcohol images, in Amharic video films in Addis Ababa, Ethiopia. Method: Ten minute descriptive content analysis. Ten minute interval content analysis of tobacco and alcohol use verbal, text and imagery information on the top 30 Amharic video films released on cinema and uploaded in you tube channel from January 1 2018 to December 31 2018 was conducted in Addis Ababa the Data was collected by using film editors who have no interest of conflict with the investegated films and quantified the images of tobacco in each film in 10 minute intervals and by assessing the legal documents of Ethiopian media proclamations, and also the government proclamations of alcohol and tobacco control. RESULT: Of the 30 films investigated, 771 frequency of alcohol and tobacco images have occurred in which 630 (81.8%) contained at least one reference to alcohol, and 141 (18.2%) contained at least one type of tobacco image appearance. And the other result of this investigation show that user of the alcohol and tobacco were the main characters 427 (55.4%), co-characters 260 (33.7%) and supportive characters 84 (10.9%). The types of tobacco types viewed were cigarette 105 (75%), Shisha 16 (11.4) and others 19 (13.6%). The brand of tobacco that appeared was Niyala 10 (55.6%). Marlboro 8 (44.4%) and The type of alcohols used Beer 210 (41.3%), whiskey 89(17.5), wine 59 (11.6%), areque 29 (5.7), and unknown 61(12%) has been viewed. Conclusion: Movies contribute to indirect tobacco and alcohol use promotion, FMOH and EFDA (Ethiopian Food and Drug Administration) with all relevant stakeholders should restrict tobacco and alcohol related information in films to prevent the youth from tobacco use exposure. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/22008 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Abeba University | en_US |
| dc.subject | Tobacco and alcohol images, entertainment media, films and public health, Ethiopia | en_US |
| dc.title | Assessment of Tobacco and Alcohol Images in Amharic Movie in Addis Ababa, Ethiopia | en_US |
| dc.type | Thesis | en_US |