The Impacts of Business – It Strategic Alignment on Organizational Performance: the Case of Ethiopian Insurance Corporation
| dc.contributor.advisor | Mahir jibril (PhD) | |
| dc.contributor.author | Megbaru Abera | |
| dc.date.accessioned | 2023-12-07T12:35:14Z | |
| dc.date.available | 2023-12-07T12:35:14Z | |
| dc.date.issued | 2023-06 | |
| dc.description.abstract | Today, Information Technology (IT) has become an essential element in solving various strategic issues, and organizations increasingly rely on it to enhance their performance. However, to fully leverage the available technology, it is crucial to align IT strategies with business strategies. Prior research has suggested a positive correlation between strategic planning, IT, and improved organizational performance. Despite the numerous attempts to apply concepts such as strategic alignment, there are limited empirical findings on the overall effectiveness and usefulness of this approach. This study aims to investigate the impact of strategic alignment between business and IT on the performance of Ethiopian Insurance Corporation and the factors that affect this alignment. The conceptual model developed was based on prior research in strategic alignment, organizational performance, Information Systems (IS) success, and IT acceptance. Previous research mainly focused on developing models and frameworks and examining them in a suitable context or exploring the relationships between the variables. However, there is a need for further investigation on the impact of strategic alignment on organizational performance. This study expands the knowledge in this field by examining the impact of strategic alignment on the performance of Ethiopian Insurance Corporation using a quantitative approach. A web survey was sent to 159 managements of EIC, and data was collected using a web-based questionnaire from a sample of 112 participants, including IT and non-IT business units. The results of this study indicate a positive impact of strategic alignment on the performance of Ethiopian Insurance Corporation. Additionally, IT acceptance and prior IS success significantly influence the strategic alignment in Ethiopian Insurance Corporation. Finally it may prove advantageous for upcoming studies to conduct a longitudinal analysis over multiple years, exploring various time frames and would be fascinating to observe how the incorporation of a qualitative case study or mixed methods approach in a similar situation influences the outcomes. | |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/356 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.title | The Impacts of Business – It Strategic Alignment on Organizational Performance: the Case of Ethiopian Insurance Corporation | |
| dc.type | Thesis |