Modes of Cultural Imperialism as Reflected in the Narratives of Daniel Kibret
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Date
2012-05
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Addis Ababa University
Abstract
In this globalised world, neocolonialism is exerting indirect influence on third world
countries. It is a new tactic planned to guarantee the indirect control over the newly
liberated states from the yoke of colonialism. This study was launched to determine
the cultural influence and its ruinous impact over Ethiopian native values with a
view to create awareness about the frightening infringement of Western values. I
selected appropriate narratives that reflect forms of cultural imperialism. In line to
this, textual analysis of the narratives selected from the book Teterochu and the blog,
Yedaniel Iyitawoch was carried out. Thus, through analyzing the theme of the
narratives, the study discloses the modes of cultural imperialism and the
destructions on native cultural values. The study reveals that even though it is an
era of neocolonialism where the intrusion of Western culture in to third world
countries is the order of the day, the people are witnessed exposing themselves to
self-inflicted cultural assimilation and aping the West. Therefore, Cultural
protectionism policy is highly needed to minimize the pressure of alien culture. In
addition, stakeholders need to shoulder the task of creating awareness towards the
protection of domestic cultures.