A Study on Customer Satisfaction with Service Delivers in Ethiopian Revenue and Customs Authority: The Case of Customs Clearing Agents in Addis Ababa

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Date

2011-05

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Addis Ababa University

Abstract

This study assesses the level of customers ' satisfaction with customs service delivery of ERCA in Addis Ababa. The study was basically a survey that used both qualitative and quantitative approaches to examine the customer satisfaction by using the original five SERVQUAL dimensions developed by Parasraman et al. (1988). A structured questionnaire was developed, pre-tested and personally administered to the target population of individual customs clearing agents and the president of transit association. One hundred thirty-two (132) respondents were sampledfi'om the target population offive hundred ninety-eight (598) legally registered Customs Clearing Agents in Ethiopia. A simple random sampling technique was employed for selecting customs clearing agents and purposive sampling technique was used to include the president of transit transport operators association of Ethiopia. Data were obtained fi'om questionnaires, document analysis, and interview with the president of the transit association. All the respondents completed and returned the respective questionnaires prepared (for customs clearing agents and the president of the association). According to the analysis of the causes for customers' dissatisfaction, institutional and employees factors are found to be highly influential. Depending on the results of the study customer satisfaction associated with ERCA service was found to be low. The findings also indicated that "assurance" is the most important dimension which can influence the overall satisfaction of the customers followed by "reliability ", "responsiveness", and "empathy", while "tangibles" was found not to be significantly important to the customers in ERCA. Generally the study implies that ERCA and other stakeholders should take workable measures to improve customs service quality to satisfY customers by focusing on the dimensions identified as more important assurance, reliability, responsiveness and empathy in this study. The paper summarizes a large body of research and also provides recommendations.

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Service Delivers in Ethiopian Revenue, and Customs Authority

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