Role of Emotional Intelligence to Business Leadership Effectiveness (The Case of Ethiotelecom)

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Addis Ababa University


The purpose of this study is to examine the role of emotional intelligence on business leadership effectiveness in the case of Ethiotelecom. To achieve the objective of the study, both descriptive and explanatory research design was chosen. Quantitative research approach was implemented. Purposive sampling technique was used to select 384 respondents in the study. The correlation and regression analysis was used to indicate the relationship between the variables. The Wong and Law emotional intelligence model was used to investigate the emotional intelligence of managers and their subordinates in ethiotelecom besides the LPI measurement is used to investigate the leadership effectiveness of managers in Ethiotelecom as measured by their direct subordinates. The findings of the study showed emotional self-reported measures by managers of Ethiotelecom were found to be insignificant with leadership effectiveness of the managers as rated by their staffs and the ratings of the Correlation Coefficient also shows very weak correlation. On the other hand, there is a significant positive relationship between the emotional intelligence with leadership effectiveness as measured by immediate subordinates of the managers in ethiotelecom, it can be concluded that in Ethiotelecom, leaders with higher emotional intelligence could possibly predict effective leadership (Bass & Avolio, 2004; Gardner et al., 2010). According to the regression analysis, emotional intelligence explains 16.3 % of the variance in leadership effectiveness. While these are relatively small values, the regression models were significant. Further research is recommended to get best results on other sectors and in the telecom sector in the subject matter



Emotional Intelligence, Business Leadership, WLEIS