Assessing the Impact of Digital Transaction Migration on Organizational Performance of Commercial Bank of Ethiopia: In Case of KIRKOS DISTRICT
| dc.contributor.advisor | Worku Mekonnen (PhD) | |
| dc.contributor.author | Yared Abebe | |
| dc.date.accessioned | 2025-07-30T09:02:01Z | |
| dc.date.available | 2025-07-30T09:02:01Z | |
| dc.date.issued | 2024-10 | |
| dc.description.abstract | This study evaluates the impact of digital transaction migration on the organizationalperformance of the Commercial Bank of Ethiopia, focusing on the Kirkos District. Utilizing an explanatory research methodology, the researcher gathered data from 120 respondents throughstructured questionnaires via five-point Likert scale and analyzed quantitatively via SPSS 29.0.2.And also interview and focus group discussion were used to collect qualitative data and analyzedusing narration and interpretation by collecting necessary data and these helped the researcherto summarize the responses of concerned respondents and fully described the impact of digitaltransaction migration for enhancing organizational performance of CBE. The key findingsindicate that digital transactions significantly enhance the bank's efficiency and effectiveness,with financial technology playing a crucial role in this transition. The study suggests that leveraging financial technologies can improve customer satisfaction, reduce transaction costs,and optimize payment processes, thereby sustaining economic profitability. Despite a growing number of digital banking users, the overall adoption remains low compared to the total numberof account holders. The study concludes by recommending that CBE should develop and implement marketing strategies to encourage customers to switch to digital channels, therebyimproving organizational performance. Keywords: Organizational performance, Economic profitability, Financial technology, Digitaltransaction migration, Digital banking, and Customer Satisfaction | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/5781 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.title | Assessing the Impact of Digital Transaction Migration on Organizational Performance of Commercial Bank of Ethiopia: In Case of KIRKOS DISTRICT | |
| dc.type | Thesis |