The Role of Mass Media in Promoting Good Governance: The Case of Bihar Dar 96.9 Fm Radio Station.
No Thumbnail Available
Date
2020-08
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
AAU
Abstract
The overall objective of the study was to assess the role of media fostering good governance in cause of
Bahir Dar 96.9 FM radio. Descriptive survey study with mixed research approach i.e. Qualitative and
quantitative was employed for this study. Purposive sampling and Data gathering instruments such as
questionnaires, interview, and document analysis where employed. The data obtained through
questionnaires was analysis using statically tools such as percentage and numerical by table and charts.
And the data obtained through interview, data analysis and from semi structured questions where
analyzed qualitatively description and narrations were made. From the study the concept of good
governance has gained significant attention in developing countries and Ethiopia was no exception. The
actual practice the role of media has been questioned in every society. This is mainly due to fact that in a
young democracy, media faces a number of challenges to ensure good governance. The result of study
reveals that the role of Bahir Dar FM radio in promoting good governance was not effective. This was
because of the station faces a number of challenges when it tries to foster this role. The studies have also
Assessed the actual practice of media for promote of element of good governance. Accordingly the study
reveals that Media used guiding principle the element of Good governance. The result was under
questionable and identify the kind of relationship that media has with government and the public.
Accordingly, it reveals that there is close and friendly relationship of media with public but the relation
with the government was not positive. The challenge faces Bahir Dar FM radio for fostering good
governance. I.e. lack of awareness, lack of active involvement public media concerning good governance
issue, high government officials are deliberately shielded from embracing questions, influence of
government on media content and programs, government regulation restrict the media to promote good
governance.