Browsing by Author "Zenebe, Mulugeta"
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Item Downstream Supply Chain Integration In Brewery Industry: The Case Of BGI Ethiopia’s Product(Addis Ababa University, 2018-06-09) Zenebe, Mulugeta; Temesgen, Busha (PhD)Downstream Supply chain integration is part of supply chain integration; coordinating and synchronizing the functions and interdependent organizations to address product and services to end consumer to enhance common benefits. The main objective of the study is to assess downstream supply chain integration in Brewery industry in Ethiopia in the case of BGI Ethiopia products. The level and practice of information integration, coordination and resource sharing, organizational relationship linkage, perceived benefits of downstream supply chain integration and information technology tools implementation practice has been analyzed. The main drivers of this study are those Critical factors of the downstream supply chain integration including; Poor information integration and traditional way of communication and lack of trust among partners. The study deployed descriptive research method with representative sample of 304 respondents from the downstream supply chain partners selected through stratified random sampling. A self-developed questionnaire adopted from related literatures as well as semi structured interview and focus group discussion was used as a research tool for collecting data. The collected data was analyzed using statistical package for social science version.23 software descriptive statistics (mean, standard deviation and correlation). The main findings of the study show that, the level and practice of information integration, coordination and resource sharing, organizational relationship linkage and information technology tools implementation practice rated at low level. However, the perceived benefits for downstream supply chain partners rated at satisfactory level. Poor collaboration, lack of trust, low level of information technology utilization, high cost and lack of focus for supply chin integration are the main challenges or barriers identified in this study. Finally, the study recommends proper Information integration, establishing active communication channel, establishing common performance indicators, efficient resource sharing, and capacity building to strengthen the integration